Why and How To Create Specials and Promotions Offer?

 
 

Saturday, 29 April 2006

As web publishers there are two main concerns we have. One is to bring traffic or first time visitors, the second is to get the visitors back to our site or we can refer this to repeat traffic. If you have no problems in bringing the first time traffic then you should consider to increase your repeat traffic as well.

The fact is that when you sell something online, it is very rare that people will buy your products or services in the first visit. It is mostly after some follow up or some revisit to your site. One of the best way to attract repeat visitors is by creating specials and promotion offer.

Everyone likes to get a deal. You might consider having a special promotions section on your web site. You'll want to change your promotion fairly frequently and let your site visitors know: "We change our specials every week. Bookmark our site and keep checking back!"

You might employ permission marketing here as well: "We change our specials every week. [Click here] if you'd like to be notified when we update" or [Click here] to receive our e-specials weekly." You then lead the visitors to your subscription form.

If you send e-specials via email, make sure you give them a reason to visit your site and provide the appropriate hypertext links in the email.

Make it easy to have your site visitors tell their friends about your specials. Have a "Tell a friend about this special" button appropriately placed on the page with your special promotions. You can leverage the viral marketing with an incentive: "Tell threefriends about our special and be included in a drawing for [something appopriate for your target market]".

Now you probably thinking what can be your specials offer, you may only sell limited and exclusive products which can not be given a discount or some special deals as you think it will devaluate your products. Well the easy way is that you can include some other products which include the giveaway or the resell rights in your own product package and make a special deal with the original price but with more value. By adding some more products as addition to your own product will increase the value of your package.

For more resources about some products that you can include with your own, you can visit www.viralmarketingportal.com

Heri Rosyadi is an internet marketing expert with over 5 years of experience in internet marketing. Visit http://www.Mytrafficstrategies.ws and get a free copy of his eReport on ?30 Amazing Advertising Tips? and subscribe to his online newsletter to receive his latest online promotion tips, methods and ideas.

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